Every Interaction Can Be a Lasting Impression
You face a high bar for customer satisfaction—one that only the most committed teams reach in an industry where exceptional CX is rare. Meeting expectations isn’t enough—exceeding them is the real differentiator. Are your frontline teams simply serving customers, or creating brand advocates?
Our partners see higher customer satisfaction because we turn frontline associates into true brand ambassadors. We go beyond training to transform every interaction into a powerful brand moment, equipping associates with the skills, confidence, and mindset to deliver exceptional experiences that drive loyalty and set you apart.
Proven outcomes
j.d. Power
#1 Ranking
Sales Satisfaction Index
In 4 of the last 5 years
j.d. Power
Top 5 Ranking
Customer Service Index
In 4 of the last 5 years
j.d. Power
10 Gold Awards
Excellence Award
In 4 of the last 5 years
j.d. Power
Best in Class
Service Advisory Study
In 4 of the last 5 years
Proven Methods, Custom Crafted
CX Strategy & Execution
An elevated customer experience requires more than just vision—it demands on-the-ground execution. We help brands bridge the gap between corporate CX strategy and in-dealership application, ensuring a consistent and impactful customer journey.
Including, but not limited to:
- Aligning Corporate CX Initiatives with Dealership Execution – Ensuring smooth implementation of customer experience strategies at all levels.
- Customer Journey Mapping & Experience Design – Identifying critical customer touchpoints and optimizing interactions.
- Performance Metrics & Continuous Improvement – Establishing clear KPIs to measure CX success and drive improvement.
Luxury Experience
Today’s luxury customers demand more than just a premium product—they expect highly personalized and emotionally engaging experiences. We help brands evolve their CX approach to meet modern luxury expectations, ensuring an immersive and seamless retail experience.
Including, but not limited to:
- Luxury & Hospitality Best Practices – Applying premium service models from world-class hospitality brands to deliver superior experiences.
- Blended Learning & Coaching – A mix of digital, in-person, and ongoing coaching to sustain learning.
- Leadership & Management Development – Empowering executives and dealership leaders to champion CX initiatives.
CX Skills Training
Exceptional CX is only as strong as the teams delivering it. We provide hands-on training, coaching, and certification programs to ensure frontline employees, managers, and executives have the skills to create world-class customer experiences.
Including, but not limited to:
- Advanced CX Selling & Service Techniques – Elevating sales and service techniques to match evolving customer expectations.
- General Manager & Leadership CX Training – Developing dealership leaders to embed CX excellence into their culture.
EV Customer Journey
With the rise of electrification, dealerships must adapt to reflect the unique expectations of EV buyers. Our EV-focused CX programs ensure that sales and service teams are equipped to educate, support, and build trust with EV customers.
Including, but not limited to:
- Mindset Training for Sales & Service Teams – Helping dealership personnel understand and align with EV customer expectations.
- EV Product & Lifestyle Training – Educating teams on product benefits, charging infrastructure, and ownership differences.
- Implementation of EV Retail Standards – Establishing clear dealership guidelines for EV sales, service.
CX Strategy & Execution
An elevated customer experience requires more than just vision—it demands on-the-ground execution. We help brands bridge the gap between corporate CX strategy and in-dealership application, ensuring a consistent and impactful customer journey.
Including, but not limited to:
- Aligning Corporate CX Initiatives with Dealership Execution – Ensuring smooth implementation of customer experience strategies at all levels.
- Customer Journey Mapping & Experience Design – Identifying critical customer touchpoints and optimizing interactions.
- Performance Metrics & Continuous Improvement – Establishing clear KPIs to measure CX success and drive improvement.
Luxury Experience
Today’s luxury customers demand more than just a premium product—they expect highly personalized and emotionally engaging experiences. We help brands evolve their CX approach to meet modern luxury expectations, ensuring an immersive and seamless retail experience.
Including, but not limited to:
- Luxury & Hospitality Best Practices – Applying premium service models from world-class hospitality brands to deliver superior experiences.
- Blended Learning & Coaching – A mix of digital, in-person, and ongoing coaching to sustain learning.
- Leadership & Management Development – Empowering executives and dealership leaders to champion CX initiatives.
CX Skills Training
Exceptional CX is only as strong as the teams delivering it. We provide hands-on training, coaching, and certification programs to ensure frontline employees, managers, and executives have the skills to create world-class customer experiences.
Including, but not limited to:
- Advanced CX Selling & Service Techniques – Elevating sales and service techniques to match evolving customer expectations.
- General Manager & Leadership CX Training – Developing dealership leaders to embed CX excellence into their culture.
EV Customer Journey
With the rise of electrification, dealerships must adapt to reflect the unique expectations of EV buyers. Our EV-focused CX programs ensure that sales and service teams are equipped to educate, support, and build trust with EV customers.
Including, but not limited to:
- Mindset Training for Sales & Service Teams – Helping dealership personnel understand and align with EV customer expectations.
- EV Product & Lifestyle Training – Educating teams on product benefits, charging infrastructure, and ownership differences.
- Implementation of EV Retail Standards – Establishing clear dealership guidelines for EV sales, service.
What Our Clients Say
“For years we have been just getting sh*t done, but we knew there was a better way to operate. You are my Picasso with an innate gift of visualizing complex ideas into visuals that make sense—and have ultimately moved our team ahead.”
Automotive L&D Vice President
See Case Studies
Talk with an Automotive Expert
We bring years of hands-on experience, deep industry knowledge, and proven strategies tailored to help you navigate complex challenges and accelerate growth. Ready to drive your CX strategy forward? Let’s talk.
Book Now
Jerry Hamburg – Principal 
TiER1 Performance – Authored by Keera Godfrey, EdD