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Driving Excellence: The Ultimate Luxury Brand Ambassador Program

A program designed for a German luxury brand invests in immersive training, rigorous evaluations, and luxury-driven experiences for dealership representatives ensuring unwavering excellence and seamless brand integration.

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Hospitality and CX Training

This brand ambassador program develops dealership representatives who embody the brand’s values through immersive training, rigorous evaluations, and luxury-focused customer experience exercises. Adapting from in-person assessments to virtual audits for scalability, the program ensures consistent high hospitality standards and seamless integration into the OEMs identity. It has become a cornerstone of the brand, reinforcing excellence through ongoing recertification.

Challenge

Enable an elevated, consistent, client-tailored purchase, service, and ownership experience

Components

  • CX competency/performance model
  • Curriculum, coaching, and sustainment components for multi-day immersive learning experience
  • Training and 1:1 virtual coaching
  • Certification and recognition

Result

Brand achieved #1 J.D. Power & Associates ranking in SSI and CSI multiple years; consistent Top 5 ranking since 2016

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