Launch with Confidence. Sell with Authority
When teams get behind the wheel, under the hood, and hands-on with the product, they out-prepare and out-perform. They simply have to. Customer expectations have soared, and competition is relentless. Are your teams translating knowledge into confidence to close sales?
We create immersive launch experiences that go beyond training, equipping teams to not just understand the product, but to own it—turning expertise into authority and authority into sales.
Proven outcomes
j.d. Power
#1 Ranking
Sales Satisfaction Index
In 4 of the last 5 years
j.d. Power
Top 5 Ranking
Customer Service Index
In 4 of the last 5 years
j.d. Power
10 Gold Awards
Excellence Award
In 4 of the last 5 years
j.d. Power
Best in Class
Service Advisory Study
In 4 of the last 5 years
Proven Methods, Custom Crafted
Event Experiences & Launches
Whether it’s a national launch or a regional event, our team specializes in planning and executing seamless events and immersive experiences that engage, educate, and excite your teams.
Including, but not limited to:
- Centralized Launch Events & Product Reveals – High-impact product introductions designed to captivate and inform.
- Regional & In-Dealership Road Shows – Hands-on experiences that bring training and product demonstrations directly to dealership teams.
- Event Planning & Onsite Program Management – End-to-end logistics, coordination, and execution for a flawless event experience.
Interactive Virtual Launches
We leverage technology to deliver engaging, on-demand learning experiences that keep teams informed and competitive. Whether through live streaming or immersive digital content, we make learning effective and accessible.
Including, but not limited to:
- Virtual/Livestreamed Learning – Real-time or on-demand training sessions for broad accessibility.
- Video Ride & Drives – Dynamic video content that simulates real-world product experiences.
Hands-On Product Engagement
Nothing replaces the power of hands-on learning. We create experiences that allow participants to compare, test, and truly understand product benefits through interactive, real-world scenarios.
Including, but not limited to:
- Walkaround Contests & Competitive Comparisons – Encouraging product mastery through direct side-by-side comparisons.
- Ride & Drives – Showcasing key features, driving dynamics, and competitive advantages through compelling visual storytelling.
Event Experiences & Launches
Whether it’s a national launch or a regional event, our team specializes in planning and executing seamless events and immersive experiences that engage, educate, and excite your teams.
Including, but not limited to:
- Centralized Launch Events & Product Reveals – High-impact product introductions designed to captivate and inform.
- Regional & In-Dealership Road Shows – Hands-on experiences that bring training and product demonstrations directly to dealership teams.
- Event Planning & Onsite Program Management – End-to-end logistics, coordination, and execution for a flawless event experience.
Interactive Virtual Launches
We leverage technology to deliver engaging, on-demand learning experiences that keep teams informed and competitive. Whether through live streaming or immersive digital content, we make learning effective and accessible.
Including, but not limited to:
- Virtual/Livestreamed Learning – Real-time or on-demand training sessions for broad accessibility.
- Video Ride & Drives – Dynamic video content that simulates real-world product experiences.
Hands-On Product Engagement
Nothing replaces the power of hands-on learning. We create experiences that allow participants to compare, test, and truly understand product benefits through interactive, real-world scenarios.
Including, but not limited to:
- Walkaround Contests & Competitive Comparisons – Encouraging product mastery through direct side-by-side comparisons.
- Ride & Drives – Showcasing key features, driving dynamics, and competitive advantages through compelling visual storytelling.
What Our Clients Say
“Improvements in mystery shop results and ultimately JD Power-measured customer satisfaction leads me to think -in all due humility- that our training did act as a catalyst with dealers to change attitudes and behaviors.”
Sales Funnel Manager, Porsche Cars North America, Inc.
See Case Studies
Talk with an Automotive Expert
Our team of automotive account managers have deep expertise in building teams that solve the most complex transformation and training needs. Connect to learn more about how a collaboration can accelerate your results.
Book Now
Ramsey Ford – Principal 
TiER1 Performance 
Greg Harmeyer – Co-Founder and CEO